The Importance of Domain Name Administration

Domain names need administration too!

Your domain name(s) are an integral part of your brand and overall online marketing strategy.

You domain name is how people find you online, how people recognize you, how people get in touch with you, how people find all they need to know about your products and/or services prior to making a decision to buy from you.

Therefore, you must ensure that your domain name(s) are being effectively administered.

Common questions that may arise when purchasing a domain name include:

  1. Where should I register my domain name?
  2. How long should I register my domain name for?
  3. What options do I need to know about prior to registering my domain?
  4. Should I keep my domain name registration private?
  5. Who should be the administrative contact for my domain?

All too many times I have been involved in a business contract and “nobody” within the organization knew anything about their domain names. Oftentimes, it would turn out that the sub-contracted “webmaster” probably had the information but went out of business… ugh!

Nightmarish actually.

It’s never too late, now is the time to start taking proper care of your domain name(s).

Steps you can take now to to ensure your domain name(s) are effectively being administered:

Step #1: Locate & Record Who Your Domain Name Registrar Is

Keep all the important contact details of your registrar in a safe place. Also be sure to record your username and password to your account. If you are a large organization ensure that this information is recorded in a place where others will have access to it. If you are a small organization then the business owner should indeed keep a copy of these records in a safe place.

Step #2: Review the key contacts who have been assigned to your account

Be sure to record the key contacts who have been assigned to your account. It is important to periodically check and review this information. As people come and go and roles change you will want to insure that this information remains accurate and up to date. The main information to track includes registrant info, administrative info and technical info.

Step #3: Who should I grant FTP access to my domain?

FTP access allows the granted user access to specific directories hosted on your server or hosting account control panel. Once given access to these directories the authorized user will be able to upload and delete the files contained there if they are granted read and write access. Therefore, it is very important to insure that anyone who has been granted access also has their access revoked if required. Especially if it is someone who is no longer affiliated with your organization.

Step #4: Where should the domain name registration records be kept?

Keeping this information stored digitally is fine however, I would also recommend printing out this information and keeping it in a secure but accessible location. This way, in the event the digital records are deleted or corrupted you can have a reference to fall back on.

Step #5: How long should I register my domain name for?

This is a good question. If the funds are available and you know that this domain is a keeper, you should register that domain for as long as you can. You will be notified by your registrar well in advance that your domain will soon be expiring, which should give you sufficient time to renew it. However, for SEO (search engine optimization) purposes the longer your domain name is registered for the better it is. In fact, the tenure of your domain name on the web is a key factor that Google and other search engines will take into consideration when ranking your site.

So, there you have it – 5 basic steps you can take to administer your domain name.

What tips do you have in regards to domain name administration?

I would love to include them here for others to benefit from!