404 WP Campus Blog

Local Company Teaches Business How To Build and Manage Dynamic WordPress Websites

Local Entrepreneurs Teach How To Turn Your Website Into a Dynamic Content Management System.

Ursula Comeau and Frances Palaschuk, local Ontario entrepreneurs, announce new business website http://www.wpcampus.com, a WordPress Web Training firm devoted to teaching how to design dynamic WordPress websites and teaching business owners how to get a handle on managing all of their digital content.

As a business owner, is your web presence lagging? Are you trying to keep your content current and frustrated with the results? Are you wondering how other websites are out ranking yours? Is the cost of hiring a Webmaster for every single web update just not worth the return?  

If you answered yes to any of these questions, what will you do to alleviate the frustration and some of the pressures you are at in running a Website that is still not turning a profit?

The solution is a simple one:  Use WordPress To Manage All Of Your Digital Content.

What is WordPress?

WordPress is web software you can use to create a beautiful website or blog. WordPress is both free and priceless at the same time.

The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 25 million people have chosen WordPress to power the place on the web they call “home”.

Frances Palaschuk, (@FraniePalaschuk)is a WordPress Developer and founder of Ultimate Biz Assistant, located in Ottawa, Ontario.  A mother of one, with an entrepreneurial spirit and a desire for self-employment freedom, Frances decided to capitalize on her experience in computer programming, Internet marketing and web development over the last 5 and open a new training and development firm. “Who wouldn’t relish a job wherein I could do what I loved and knew how to do, helping others in business, yet still have the freedom to be there for the family?  It’s the best of both worlds!” beamed Frances.  Her work experience covered industries such as telecommunications, real estate, Internet entrepreneurs, and membership based associations.”

With this previous work experience, she has with her a unique combination of skills and talents. Her clients include online business owners, local entrepreneurs, real estate and residential design firms, new business startups, sports associations, online magazine firms, social media development companies.  She also contributes her time through voluntary works to local organizations as well as the Algonquin College Advisory Committee where she serves on the office administration advisory committee, in particular the new Virtual Assistant program.  In her latest venture, she will be able to share her knowledge and teach others how to achieve online success.

Frances explains one major feature in using WordPress to power your entire web presence, “WordPress is the ideal content management solution for all business owners. Without requiring any special software, and without the hassles associated with calling the Webmaster for every single website update, WordPress allows you to log into the admin panel anywhere, anytime.”

Ursula Comeau, nicknamed the WP Gal, is a self-taught WordPress addict who loves everything to do with WordPress, blogging, and social media. She has a strong background in service, support, and technical training, and has been using computers and technology since the mid-80s. She has been an active internet citizen since 1995, and loves to help people learn more about WordPress and the joys of blogging, among other areas of expertise. Ursula is a Friesen, Kaye and Associates (FKA) Certified Professional Instructor, and has a knack for making technical concepts easy to understand for beginners. She loves to share helpful tips and resources, especially on Facebook and Twitter (@UCTweets).

For more information about using WordPress to power your entire web presence, please visit the WP Campus website at http://www.wpcampus.com or contact Frances at her email address of info@wpcampus.com by phone at (613) 863-0883.


Smart Website Redesign With WordPress

Oftentimes, I get asked “Is it difficult to redesign my existing website with WordPress?”

The simple answer to this question is no.

It is possible to redesign pretty much any type of website using WordPress. Whether you have an informational website, e-commerce website, membership website, lead capture website, real estate website, or even a more customized database driven content management system – it is possible to convert your website to WordPress.

Now with that being said, there are processes and procedures you will want to follow in order to make the switch effective and as seamless as possible.

First of all, you will want to design your new WordPress website on a test server. This can be on a special server set up on your local machine or a sub-domain setup on your hosting account or perhaps you may even want to move your existing site to a new domain name (which can be done as well). Some of the latest software releases like Dreamweaver 2o11 have built-in WordPress specific design enhancements. Like code hinting. For non-programmers what this cool new feature offers is similar to an auto-complete tool. Where you start typing something in the coding side and the system will prompt you to auto-complete the rest of the code.

Next, once your design is complete and you are ready to start the switch you will want to ensure the database on your existing website is backed up. Web-hosting solutions such as Bluehost (♥) make this process pretty easy. Although most web-hosting companies will automatically be backing up your site on a regular basis, it may be a heck of a process to actually retrieve the data from them in the advent something goes wrong.

If you have a high trafficked website, then you will want to start this process at a non-peak period time usually, late at night. Also, it’s good to inform your regular visitors that they may experience some down time during the transition.

One of the key factors to consider in every website redesign project is your existing site structure, meta tags, page-rank and how your site is currently being indexed by search engines.  Google, for instance will have your current site indexed based on your current content, meta tags, how your site is designed, the relevant backlinks linking back to your site, the age of your domain, and your current link (URL) structure just to name a few.

Therefore, you will want to mimic your existing site design as closely as possible.

Do you have any questions in regards to redesigning your site with WordPress?

Fantastic WordPress Resources

Here are some fantastic WordPress resources I have rounded up for you:

Lorelle on WordPress

Lorelle has been an amazing WordPress resource of mine since day 1. She is straight, to the point, and extremely intelligent. Lorelle offers WordPress tips, tutorials, and many resources on her blog. Her sitemap is a great place to start. Follow her, love her:) @lorelleonwp.

WordPress Lessons

The WordPress Codex, WordPress Lessons section is an invaluable resource. This is a great place to find out how to start using WordPress, offers design resources, blogging tips and much, much more.

WP Security Scan

This is an essential plugin that will scan your WordPress installation for security vulnerabilities and suggests corrective actions. A must have plugin to ensure your content is secure and remains secure.

Getting More WordPress Help

This WordPress Codex section offers valuable solutions to frequently asked questions and will point you in the right direction to getting the support you need.


One of my favourite WordPress communities :). I love the StudioPress team. Whether you are looking for an excellent Premium Theme, Design Tips or Creative Idea’s StudioPress provides this and a lot more. Find StudioPress on Twitter – @StudioPress.

Joost de Valk aka Yoast

Yoast is an SEO expert who developed the famous WordPress SEO Plugin. He is my goto WordPress SEO guru. You will find top notch plugin’s, tutorials, and tips on his main site at Yoast.com. Follow Yoast on Twitter @Yoast.

I hope you find these resources as valuable as I have.

What is your favourite WordPress resource?


The Importance of Domain Name Administration

Domain names need administration too!

Your domain name(s) are an integral part of your brand and overall online marketing strategy.

You domain name is how people find you online, how people recognize you, how people get in touch with you, how people find all they need to know about your products and/or services prior to making a decision to buy from you.

Therefore, you must ensure that your domain name(s) are being effectively administered.

Common questions that may arise when purchasing a domain name include:

  1. Where should I register my domain name?
  2. How long should I register my domain name for?
  3. What options do I need to know about prior to registering my domain?
  4. Should I keep my domain name registration private?
  5. Who should be the administrative contact for my domain?

All too many times I have been involved in a business contract and “nobody” within the organization knew anything about their domain names. Oftentimes, it would turn out that the sub-contracted “webmaster” probably had the information but went out of business… ugh!

Nightmarish actually.

It’s never too late, now is the time to start taking proper care of your domain name(s).

Steps you can take now to to ensure your domain name(s) are effectively being administered:

Step #1: Locate & Record Who Your Domain Name Registrar Is

Keep all the important contact details of your registrar in a safe place. Also be sure to record your username and password to your account. If you are a large organization ensure that this information is recorded in a place where others will have access to it. If you are a small organization then the business owner should indeed keep a copy of these records in a safe place.

Step #2: Review the key contacts who have been assigned to your account

Be sure to record the key contacts who have been assigned to your account. It is important to periodically check and review this information. As people come and go and roles change you will want to insure that this information remains accurate and up to date. The main information to track includes registrant info, administrative info and technical info.

Step #3: Who should I grant FTP access to my domain?

FTP access allows the granted user access to specific directories hosted on your server or hosting account control panel. Once given access to these directories the authorized user will be able to upload and delete the files contained there if they are granted read and write access. Therefore, it is very important to insure that anyone who has been granted access also has their access revoked if required. Especially if it is someone who is no longer affiliated with your organization.

Step #4: Where should the domain name registration records be kept?

Keeping this information stored digitally is fine however, I would also recommend printing out this information and keeping it in a secure but accessible location. This way, in the event the digital records are deleted or corrupted you can have a reference to fall back on.

Step #5: How long should I register my domain name for?

This is a good question. If the funds are available and you know that this domain is a keeper, you should register that domain for as long as you can. You will be notified by your registrar well in advance that your domain will soon be expiring, which should give you sufficient time to renew it. However, for SEO (search engine optimization) purposes the longer your domain name is registered for the better it is. In fact, the tenure of your domain name on the web is a key factor that Google and other search engines will take into consideration when ranking your site.

So, there you have it – 5 basic steps you can take to administer your domain name.

What tips do you have in regards to domain name administration?

I would love to include them here for others to benefit from!

What is an RSS Feed?

An RSS feed has become an integral part of every online marketing strategy. A blog without an RSS feed is kind of like eating cereal without a spoon – it just doesn’t work.

The technical description of RSS that is posted on WordPress.org can be found below.

In my terms, an RSS feed enables your fans, followers, and customers to subscribe to your content and in turn be instantly notified whenever you post something new. If you use Feedburner as I do, and highly recommend, then you can give the option of subscribing to your feed with an RSS Reader (Google Reader) or via email – so that all the notifications will be sent to their email address.


People like your site, want to keep up to date – you give them the ability to do so.

How many times have you been to a site and thought gee, I have to bookmark this page? Well, those bookmarking days have been upgraded! Ya!

More so then not, people forget – out of sight is out of mind. Therefore, you must keep your site active and continually post fresh content.

Now onto the technical specs:


Really Simple Syndication“: a format for syndicating many types of content, including blog entries, torrent files, video clips on news-like sites; specifically frequently updated content on a Web site, and is also known as a type of “feed” or “aggregator”. An RSS feed can contain a summary of content or the full text, and makes it easier for people to keep up to date with sites they like in an automated manner (much like e-mail).

The content of the feed can be read by using software called an RSS or Feed reader. Feed readers display hyperlinks, and include other metadata (information about information) that helps you decide whether they want to read more, follow a link, or move on.

The original intent of RSS is to make information come to you (via the feed reader) instead of you going out to look for it (via the Web).

Programs called news aggregators permit users to view many feeds at once, providing ‘push’ content constantly. See Category:Feeds for Codex resources about bringing RSS feeds into WordPress. See also RDF Site Summary.


A feed is a function of special software that allows “Feedreaders” to access a site automatically looking for new content and then posting the information about new content and updates to another site. This provides a way for users to keep up with the latest and hottest information posted on different blogging sites. Some Feeds include RSS (alternately defined as “Rich Site Summary” or “Really Simple Syndication”), Atom or RDF files. Dave Shea, author of the web design weblog Mezzoblue has written a comprehensive summary of feeds. Feeds generally are based on XML technology.

Thanks WordPress for providing these great descriptions :)

Does your sight currently have an RSS Feed? If not, why?


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